By: Colleen S.Lee
The motto of the Apple Bottom brand is Curvy. To better understand this motor, you need to look at the main objective of designing the Apple Bottoms brand. According to the designers, they wanted denim that would honor the organic shape and profile of a woman. For years, majorities of women had to contend fitting into clothes rather than clothes fitting in them. However, this changed the moment the design was launched in the market.
In contrast to other celebrities who launch clothing lines but fail to participate in the design process, Nelly directly supervises all the designs made by the brand. This in turn ensures that every woman who dresses in Apple Bottoms denim wears feels special. The Apple Bottom Brand is easily identifiable from the other designs in the market with its signature logo of an apple meticulously sewn on the back pocket of the denim wear.
The Apple Bottom Brand can be classified as a hip hop and casual stylish fit. Then again, it can easily be labeled as street attire. The denim wear blends figure clasping materials such as Lycra in good proportion so as to ensure comfort and airiness.
In comparison to other brands that search for international recognition by opting to hire a household name to act as its brand ambassador, Apple-Bottom Jeans clothing line attained its global reputation by holding a search drive with an aim of identifying a brand ambassador. The campaign was aired in a number of channels. As it searched for a model to promote its brand, the entire world gazed in amazement at this distinctive brand. Within 2 weeks of holding its campaign, Apple-Bottom Jeans clothes line managed to sell its entire collection.
There are a number of celebrities who have resorted to wearing the brand out of their own volition given the manner in which it brings out their curves and silhouettes. Oprah Winfrey, Alicia Keys, Ashanti and Vivica A. Fox is just but some of the well-known celebrities that sport Apple Bottom Jeans. Furthermore, the clothing line has also been featured on a number TV shows like Ellen DeGeneres Show, Americas Next Top Model and The Oprah Winfrey Show.