By: Michael Kay
The cook who invents a new cake and instantly has everyone telling her how it could be better if she only did this! The engineer who designs and builds a new bridge and has a hundred imitators (all with their own variants) within weeks.
In the world of regular business, this is the role of prototypes. To *show* everyone what can be. In the world of Japanese manufacturing, the concept of *kaizen* (that drove them to world manufacturing dominance) depends on the same phenomenon invent a process then continually improve it.
If this is embedded in the human character why go against the flow? Yet, newbies to the web do it all the time! They either try to learn all the skills first (taking months and months to come to any income) or they hand over the bulk of the profits to some guy with a pre-packaged opportunity that promises to take away the pain usually of technology.
Well, it may not suit everyone, but there is a third way.
Pre-packaged AdSense sites
AdSense is the Google advertising program that places those tiny, clickable advertisements on sites all over the web. AdSense is really the other side of the coin from AdWords. AdWords are the ads that appear in the top right of Google sales pages. Well, in AdSense the ads are placed on private sites and Google splits the proceeds with the owner.
AdSense is a well-established way to make a steady mostly passive income on the web. The idea is simple: you set up a site, stuff it with content (usually articles), optimize every page to its keywords, introduce it to the search engines and other drivers of traffic and then sit back and collect the checks!
There’s a whole crowd of industrious e-book writers churning out instructions on how to do this. The most famous is John Reese, an internet guru’s guru, who named these sites virtual real estate’. Snappy!
The problem with VRE’s is that the concept became too popular and Google became ticked off with the degradation of its search results from constantly repeated content. They have tried to strangle the concept, but that is frankly impossible. VRE sites are all about content and so is Google! Indeed, the bulk of Google’s profits come from this source.
But, enough background. From the newbie point of view, pre-packaged AdSense Sites are a huge learning opportunity. The idea is simple.
You find a package. And install it. For an example of a site in its more or less raw form go to http://www.thememopad.com/adsense . You now publish the site or a whole slew of them either under different domain names or in sub-directories of one domain. Your web host will tell you how to do that.
You now have a site with income potential and you start classic traffic building. So far, so typical
But, you don’t have to leave it there.
So far we have used some simple techniques taking a bunch of web pages, uploading them, introducing them to the web site etc. But there are endless things you can do that may leave your site looking totally different in a short time – though it will never stop potentially earning money.
You are using the site as a prototype. Improve the graphics. Add your own content (Google will love you!). Change the layout. Add other providers for example Yahoo! Publisher Network. Add Affiliate Links. Add all kinds of stuff.
As you play, you learn! In the teaching trade it is called “experiential learning” or “learning by doing”, and it’s the way the vast bulk of us learn particularly adults.
The risk associated with this is small. You need a domain, a host, a package, and some web site creation software. Total cost a few hundred dollars, if you buy it all yourself.
But you get a huge amount for it.
A potential money-maker, a search engine optimized site, a learning opportunity and something else a sense of accomplishment. Remember, the toughest thing in web home business is the loneliness. When you start from scratch you condemn yourself to months of lonely learning and frustration. Learning by doing – when the site is always potentially earning, and eternally *complete* – takes away a huge amount of the pressure and frustration.
AdSense pre-packaged sites make almost perfect learning tools. Try it, there’s really nothing to lose and everything to gain!
Copyright (c) 2006 Michael Kay