Moreover seeking the help of conventional media and conventional strategies demands more of manpower, cost and time. With the social media, it’s entirely different. Managing reputation with the help of social media can be done by using the least number of personnel. The costs are considerably low, and above all the time incurred for that is much less compared to conventional media and modes.
In reputation management, time does matter, because the blemish that’s brought on one’s reputation has to be cleared at the earliest, if possible in a day or two. If not, your rival or detractor, who doesn’t think twice before using all the tools and possibilities at his disposal to cause harm to you, may use the same bad press to cause more disrepute to you and your establishment.
All this of course speaks tonnes in favour of using social media for reputation management.