By: Marcus A Taylor
Number of retweets
Retweets are one of the best metrics on Twitter to work out how much your followers agree with or enjoy your tweets. Interestingly we found that EMI are by far in the lead with an average of 24 retweets per tweet! See what I mean about quality of followers now? 🙂
Number of clicks per link
As well as being a great branding opportunity and reputation management tool for the four major record labels, Twitter is also a way for them to refer visitors to their website and the websites of their artists. EMI are once again in the lead with an average of 197 clicks per link posted which is not too bad when you consider they only have just over 4000 friends!
Based on these three metrics I would argue that EMI are using Twitter the most effectively by a long shot but Twitter is not just about traffic, Retweets and followers, its also about interaction and reputation management which are both areas that all four major record labels could improve on.