By: Julia Rivers
This approach is what I call the ‘desperation angle’. It is based on our fear of loss. We’re persuasively and constantly coerced into taking action to spend money now, or else. The assumption is that many of us are desperate for success and not wanting to lose out on what could be the one thing that will make all the difference for our business and our lives.
Is this really how you want to build relationships with your clients and subscribers? Is this really the way you want to come across?
Here are four ways one can obtain money in this world. Number one work a job. Number two win the lottery, inherit money or similar. Number three – be forceful in your sales messages and emails insisting people buy your product, or else. Number four be an implicit marketer, building wealth by cultivating genuine relationships with your subscribers and clients for the long term.
What is an implicit marketer? By definition implicit means “suggested or to be understood though not plainly expressed.” The masters of implicit marketing choose not to use force. They weave their messages into their communications in such a way that it draws the reader into their life. They do this, for example, by sharing their personal experiences, by telling their story.
This is a subtle and very powerful strategy to employ, which only works if the person using it is genuine. If you have it in your heart to really want to help, this feeling will be conveyed in every email you send or sales letter you write. With every communication you’ll be sending subtle messages that will deepen the bond between you and your readers. By sharing what you’ve learned openly people will gain a true sense of who you are, and will grow to trust you.
Find as personal of a way as you can to get your message across. Do this right, and people will understand without you having to tell them that their success matters to you. They’ll know you have their best interests at heart when you recommend products and services that will help them grow.
It matters what questions you ask yourself when you go to communicate. What message do I want to send? How would I feel reading this? How do I want my readers to feel when they read this? And how do I never want them to feel?
Personally, I never want people to not want to read my communications or have them tighten up just before clicking it open. The last thing we want as marketers is people going on the defensive and bracing themselves for what’s coming next (“Oh no, what am I being asked to buy today?”).
I hope I’ve made this clear enough to grasp and hold onto. The next time you go to write an email or sales page, think about what you can say and convey that will make that person want to tear it open and devour it, more than anything else they’re doing that day.
Keep asking yourself how you can become a better implicit marketer and messager, and you will attract more and more people into your world.